Every breakout company starts as scorched ground — an idea everyone else wrote off, and one founder who can already see it flowering.
The brand is built on one image pair: barren volcanic ground and the same ground in bloom. Every touchpoint moves from the first to the second.
The wordmark is set in Tenor Sans, all capitals, tracked at 240. There is no symbol; the name is the logo.
ECCLESIA VENTURESKeep a margin equal to twice the cap height on every side.
120 px wide on screen, 30 mm wide in print.
No lowercase, no tighter tracking, no colour or effects, no distortion.
Colours are taken from the brand imagery. Use them in roughly the proportions shown by the bar below.
Two typefaces: Tenor Sans for the wordmark and headings, Inter for everything people read at length.
Photography shows land at night: dark terrain, low light, and growth returning. When type sits on an image, darken the image behind it.
A soft circle uncovers the bloom beneath the scorched ground. Used on the website hero.
40 × 2 px in the accent colour, placed between a heading and its text. One per layout.
Apply to EcclesiaPill buttons on imagery use frosted glass. On flat colour, use a solid button.